CMG Speaks presents Bill Caskey
Bill Caskey
Business Strategist & Sales Coach | Author, “Same Game New Rules,” Host of The Advanced Selling Podcast
“I went from hating sales and thinking about getting out of it – to a sales author, trainer & coach helping thousands of sales people world wide master world-class skills and achieve world class results.”
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About Bill Caskey
Once an average salesperson troubled by sales anxiety and losses, Bill Caskey discovered that traditional sales training couldn’t remedy the persisting “sales” problem. After revamping his approach, he raised his own sales 350%. As CEO of Caskey Sales Machine, Bill aids frustrated businesses and CEOs, transforming lackluster sales teams into high-performing ones. Responsible for generating over $750 million in additional revenue, Bill exemplifies the power of reinvention. Sharing his experience further, he hosts ‘The Advanced Selling Podcast,’ an iTunes top 50 Marketing podcast with over 15 million downloads. If you are ready to leverage your God given talents and take your revenue to the next level you are in the right place.
Bill Caskey has been training and coaching sales professionals and leaders for 30 years. He has given over 10,000 lectures, training events and coaching sessions helping his clients with radical skill Improvement to increase results in their marketplace. His philosophies are counterintuitive and draw from ancient wisdom, developmental psychology, and personal brand building.
Speakers Reel
Speaking Topics
- The Self-Image Dilemma
- “Everyone Sells. Everyone Influences”
- “Avoid The Commodity Dungeon”
Corporate business today has a dilemma. Most people in your organization know what to do, but they don’t do it. Internal resistance, lack of clarity of exactly how to do things. and a general resistance to new thinking is at the heart of the problem. Much of what holds us back is our limited image of “self.”
Psychologists tell us that “it’s impossible for us to act in a manner inconsistent with our self-image.” And this holds us back. Once we expand our image of who we are in the business world, our actions will become consistent with that.
In this talk, Bill gives 5 strategies that will expand what’s possible for your team by expanding their image of themselves.
Think what would happen to your teams if they not only knew what to do, but executed properly and consistently. Higher revenue? Improved profitability? A high performance culture? And the issue is quite simple to solve, if you have the right framework.
Whether you have a sales team, a business development group, or client success people, the fact is that everyone influences some thing or some body. It’s inexcusable for your people to not know exactly how to influence.
The fact is the word ‘sales’ scares people. But it shouldn’t. Bill has helped hundreds of companies reframe selling in the correct way. When you do, people will be on fire to deliver your unique message to the marketplace and generate the results that come from that passion.
Think what would happen to your business success if you could get everyone on your team better at communicating your company value and influencing customer decisions.
At some point, every market becomes a price market. But you’ve put too much value into your product, service and delivery to play the price game. It is a race to the bottom. Terrible for morale. And worse for margins.
In this presentation Bill highlights 10 Strategies that you can use to get out of the commodity dungeon, where only price matters – and command a premium for your unique value. You deserve it.
Testimonials
I invited Bill in to help coach my sales team of 20 people. His strategies are modern and effective. Even though my team was already well-trained, they left each session with new, innovative ideas on how to both prospect and close more deals. Plus, his work around mindset is unique and effective. I can say it was well worth the investment.
I've worked with Caskey for five years and believe that his sales strategies are the most modern and effective I've seen. While most coaches teach the mechanics of sales, he's addressing sales at an entirely different level. My income and opportunities grow every year through his instruction.
Bill was excellent for my National Sales Meeting. My group appreciated his material, delivery and genuine presentation style. Everyone left with a plan to implement. I would recommend him to anyone interested in motivation and professional growth.
The Caskey Philosophy has been part of our sales culture for more than 10 years. Bill's strategies are modern and effective. Plus, because of the high level of service we insist on to our customers, our sales process must be void of gimmicks. Any sales strategy has to fit into the brand we want to exhibit. And Bill's strategy does exactly that.
Bill Caskey spoke to our team at our December Sales Retreat. I have never seen the kind of energy created from one simple talk. We ended up working with Bill all of the next year to help our people become better marketers in their territories. Bill’s strategies are world-class.
As someone who deals with speakers and presenters, I can say that Bill's attention to detail gave me great confidence to know that we were going to have an outstanding event. We've had Bill in for several sessions and he is always the top rated speaker.
We have been following Bill's counsel on his podcasts for years and we brought him in to work with our sales team. I found his strategies for prospecting and closing to be innovative and effective. Our sales cycles are typically long, and his advice helped us shorten those cycles so we were able to help more people sooner. If you're looking for advanced strategies, Caskey is your guy.
I had Bill in to speak to my team of account managers and business developers. His approach is unique – he teaches people how to achieve more by leveraging their unique talents. Not by adopting some kind of creepy, antiquated sales tactics. Everyone left inspired to change their behaviors to become hyper-effective in their roles in our company.
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Works by Bill Caskey
Same Game New Rules: 23 Timeless Principles for Selling and Negotiating
If You’re a Sales Professional . . . You are being hit with higher quotas, more responsibilities (more planning, project management, tracking of prospects and clients etc.) and non-selling activities. That means when you’re in front of your prospect, you have to be extra effective. Marketing departments aren’t providing the leads they should, so it’s left up to the sales team to generate their own leads. You must be part marketer, part relationship developer, part closer, and part CEO. You have your hands full with customers who want more for less and company people who still don’t see the value you bring. You have it extra tough. We’ll help. If You’re an Owner . . . You are looking to get paid more for the value that you’ve created in your business. Yes, you can continue to put systems in place that deliver more value for your clients and customers, but you also must have a system which helps your people translate the value you’ve already built. If you have 100 units of value but your sales team is only able to translate 70% of that, then you will see selling cycles lengthen, discounting continue, and you will experience a general under-utilization of your sales asset—your sales force. Everything in this book is written with the intent of helping you and your people develop a strategy for translating or communicating your value in a manner that helps you get paid for that value in the marketplace.
Make Your Sales Team Unstoppable: A Systematic Method for Creating an Unstoppable Sales Team in a Competitive Market
Bill Caskey has been training sales teams for over 25 years. His philosophy has fueled growth for companies worldwide. In this book, he shares ideas and strategies on how you can build and train your sales team to excellence in your market.
His core belief is, “How we think determines how we act – and how we act determines our results.” And until you get the thinking right, your results will be modest.
He starts the book asking the listener to identify the trends that are impacting them. This includes market trends, sales trends, and hiring trends. Then, he moves into strategies that you can adopt to navigate through the market jungle.
He concludes by delivering several training tips for the listener on how you can begin immediately to train your team, using some of the media that Bill uses with his clients.
This book is written for the CEO or VP of sales and acts as a guidebook for delivering high-impact market outcomes.